Target Audience
Codie speaks to aspiring entrepreneurs, side hustlers, and small business owners who are have some level interest in owning what she terms “boring” businesses. Those who already follow Codie know that she’s passionate about service based businesses like laundry mats, cleaning services, and plumbing companies. She appeals to the reader’s desire for wealth and argues that many can find it by buying an ordinary inflation proof business.
Strategies & Tactics
BRRT
Codie talks about her famous BRRT method at length. That is, to Buy a cash flowing business in a Recession-Resistant Sector. Rasie prices with inflation & as value is added. And add Technology to help manage business operations better
Seller Financing
Codie goes in depth on how to leverage seller financing for deals where buyers may not have all the cash upfront. She walks through what seller financing is, how it can benefit both parties, and how to negotiate the terms.
Hiring an Operator
Codie discusses the importance of hiring a competent operator to run the day to day of your business. She recommends vigorously screening people to ensure business is be placed in good hands. Codie goes into detail on how she screens and scores candidates as well as how she structures compensation to incentivize outstanding performance.
Complimentary Reading
- Buy Back Your Time
- Buy Then Build