Alex Hormozi is an American entrepreneur, author, and investor, best known for his work in the fitness and business sectors. He is the founder and CEO of Acquisitions.com and the author of several books, including $100M Offers: How To Make Offers So Good People Feel Stupid Saying No, which outlines strategies for building irresistible offers that drive business growth.
Hormozi started his entrepreneurial journey in the fitness industry, where he co-founded Gym Launch, a company that helps gym owners grow their businesses by providing marketing strategies, operational guidance, and sales systems. His company has significantly impacted the fitness industry, helping gym owners scale their businesses and improve profitability.
Over the years, Hormozi has expanded his reach into a variety of industries, including software, real estate, and coaching. He is known for his expertise in business scaling, acquisition strategies, and marketing, having built and sold multiple businesses for substantial profits.
In addition to his entrepreneurial endeavors, Hormozi is an advocate for personal development and financial literacy, regularly sharing his insights on social media and through his podcast. He emphasizes the importance of hard work, discipline, and creating value for customers in achieving success.